FamilyAssets Raises $1.3M To Support Growth Of It’s Digital Senior Living Occupancy Platform Last Updated October 08, 2018

August 2018 - FamilyAssets announced today it has raised $1.3M to launch the FamilyAssets Occupancy Platform, which delivers occupancy solutions to senior living owners and operators.  The Platform utilizes data and technology to strengthen connections between leading senior living communities and digitally savvy prospects.

Digital adoption is increasing among older Americans and caregivers. As communities serve younger generational cohorts, senior living research increasingly occurs online. This increased activity creates data trails that can be turned into insights, and presents new opportunities for engagement that differentiate a community from less sophisticated competitors.

The FamilyAssets Occupancy Platform offers a suite of data and technology tools to identify and engage with high quality prospects earlier in their buying process. Unlike existing lead solutions, FamilyAssets does not charge for move ins or sell leads. FamilyAssets works with communities to help them differentiate their brand online and improve their customer acquisition funnel. The platform’s technology tools such as online scheduling, prospect nurturing, and review gathering create a high quality experience for families, which increases conversion rates of online traffic.  

“We’re thrilled to secure this funding to launch the FamilyAssets platform,” says Wes Fuller, CEO and Founder at FamilyAssets, “The insights and tools offered by our platform help senior living professionals create stronger connections with prospects and their families. Using data to help prospects and senior living communities better understand each other will lead to better outcomes for families, and better occupancy for communities.”

Leading senior living organizations are rapidly adapting to transformations in consumer behavior. Recent data released by Pew Research Center shows that digital adoption is rising across all generational cohorts.  For example, Boomer smartphone adoption has grown 168% since 2011 to 67%, and the Silent Generation now has a smartphone adoption rate of 30%.  Smartphones are now ubiquitous among Gen Xers and Millennials, with adoption rates at 85% and 92%, respectively.

“Leading senior living investors and operators are increasingly focused on serving families through digital channels. The FamilyAssets Occupancy Platform supports this goal through insights and engagement solutions that create meaningful connections between prospects and senior living communities,” says Mr. Fuller.  


FamilyAssets The Platform utilizes data and technology to strengthen connections between leading senior living communities and digitally savvy prospects. To find out more visit

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